Sunday, April 11, 2010

Post Word War II Food Advertising

Post Word War II Food Advertising
The changes of the post World War II era the transformation of advertising of the late 1800s. A spate of new products and cooking technologies came into the market.

Women changed their living patterns by moving away from urban communities to larger but more isolated homes in the suburbs.

In 1961, when one survey organization asked married women about their cooking abilities, only 23 percent claimed they were better than their mothers while 68 percent feared they were worse.

Little wonder that they were happy to load their brand new freezers with frozen foods and seek advice from women’s magazines on how to combine canned tuna with cream of mushroom soup.

The suburbs led to larger, broad aisled supermarkets which in turn necessitated bigger, bolder packaging. The car based culture and new mobility created a demand for standardization fast food across the United States.

Fast food chains like Kentucky Fried Chicken and McDonald’s had the advertising budgets to promote their restaurant nationally.

The 1950s also ushered in the new medium of television. At first programs and ads on TV simply imitated what had work on radio but with rising costs, it was no longer economically viable for one company to sponsor a whole program.

By 1960s, the now familiar sequence of commercial interspersed with programming became the norm.

The 1970s brought cable television and hundred of channels to a medium that had hitherto been dominated by only three networks.

Traditionally, food and kitchen appliance advertising funded day time television, while products aimed at a male market dominated evening television.

But as the market increasingly splintered , the food industry could reach their sought after demographic with ever increasing precision.

With the advent of the Food Network on 1993, sellers of barbecue equipment or Olean Cuisine had finely defined audiences for their wares.
Post Word War II Food Advertising