Sunday, May 02, 2010

Advertisement of Food in Telecommunication Era

Advertisement of Food in Telecommunication Era
While printed ads for food were primarily directed at wives and mothers, the visual form of television made it possible to reach consumers at earlier and earlier ages.

One 1991 study counted 222 junk food ads as in one Saturday morning’s set of cartoon shows.

Many fast food chains used toy giveaways – generally cross marketed with television or movie characters – to encourage children to eat at their outlets.

Schools were paid by soft drink manufacturers to stock their hands exclusively in order to build brand loyalty.

This approach has proven effective as children increasingly influence their own and even family’s dining choices.

According to one survey of children in the 1990s, some two thirds claimed to influence their of family’s a choice of restaurant.

Advertisers have undergone scrutiny for the way they market their wares to both children and adults, but both little real effect.

Intermittently, the government has stepped in to limit just what benefits advertisers could claim for their products.

Congress passed major legislation in several occasion between 1906 and 1967 to restrict the most brazen practices and unsubstantiated claims, but the deregulatory climate of the 1980s and 90s once again expanded the manufacturers options.

In an echo of the patent medicine sellers foods were once again touted for their supposed health attributes.

Around the run of the millennium, Lipton tea made claims that its beverage was an anticarcinogenic and Cheerios breakfast cereal blithely claimed that it lowered the incidence of heart disease.

But the business did not entirely stand still. Food companies emblazoned their names on everything from high school cafeterias to sport arenas.

Coke, Pepsi, Bacardi rum, and others got into the business of sponsoring pop music tours. Products were routinely placed in feature films and television shows.

Particularly successful was the use of Reese’s Pieces candy in the 1982 movie E.T, which led to an 85 percent sales increase.

In the 1990s, the coming of the internet promised to deliver consumers with ever greater accuracy, although there is some question about the effectiveness of this marketing technique when it comes to mass-market foods.

There is no doubt, however, that it has allowed marketers of the niche precuts such as heirloom turkeys and artisanal cheeses to promote their products at modest cost.

Early o on the 20th century, food advertising was ;largely instrumental in creating a common culinary out of a nation of immigrants, it projected that culture abroad. To most of the world, Coke and McDonald’s are the American Way.
Advertisement of Food in Telecommunication Era