Monday, January 27, 2014

History of Domino’s Pizza

In 1961, brothers Thomas S. and James Monaghan , purchased Dominick’s, a pizzeria store in Ypsilanti, Michigan.

Eight months later, James Monaghan trades his half of the business to Thomas for a used Volkswagen Beetle. In 1965, Thomas Monaghan, the sole owner, renames the business Dominos Pizza, Inc.

The first franchise store was open in Ypsilanti, Michigan in 1967. The company expanded and in 1978 the two hundredth Domino’s franchise opened.

The first Dominos international was opened in Winnipeg, Canada in 1983. By 1989 there were 5000 Dominos store. In 2005 Domino’s had more then second thousand store in sixty-one countries.

To stay competitive, Domino’s addressed both the taste deficiency complaints and the growing preference for fresh products by introducing a re-formulated pizza recipe in late 2009.

Domino’s introduced many innovations into pizza industry, one was home delivery. Another innovations was its Heat Wave, which is a bag that keeps the pizza hot during delivery.

In 2009, Domino’s launched Oven Baked Sandwiches, effectively growing its customer base and lunchtime revenues.
History of Domino’s Pizza

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