Cap’n Crunch cereal

Introduced in 1963 by Quaker Oats, the popular breakfast treat had kid appeal written all over it.  Cap’n Crunch was created when kid’s cereals were flourishing and for some reason it made sense that a cartoon naval captain would sell a breakfast food.

Pamela Low who developed the original taste of the cereal based it in recipe her grandma made. She recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.

It’s advertised with amusing animated TV spots created by Jay Ward and starring Cap’n Horatio Crunch - the fun loving, blue-uniformed sea captain of the S.S. Guppy.

Despite its unusual taste, the Cap’n has inspired more spin-offs than Happy Days. Cap’n Crunch’s Crunch Berries debuted in 1967, followed by Cap’n Crunch’s Peanut Bitter Crunch in 1969, and in what may be a sign of the apocalypse, Cap’n Crunch’s Chocó Donuts in 2002.

The cereal logo character Cap’n Crunch was based on an actual figure from history, Captain James Crunch, an infamous slave trader who as brutally murdered in a brothel in 1792.
Captain Crunch cereal